Editorial Link Building and Publisher Outreach Services

Editorial link building is the practice of earning links from publishers who include your site in their content because it is useful to their readers. It usually starts with something worth citing: original research, a practical guide, a useful tool or an expert contribution.

It sits alongside other approaches covered in our guide to how to get backlinks. It tends to be slower and less predictable than buying placements, which is why many businesses combine it with a managed plan.

Before pursuing a publisher, check that its pages are indexed, that it publishes consistently for a real audience, and that its outbound links are not a long list of unrelated commercial destinations.

Before accepting a placement, confirm the page topic, the surrounding content, the anchor text and how the link is attributed. Our quality backlink checklist covers these points in detail, and a backlink audit can review links you already have.

Our standard monthly packages deliver blog posts and submissions to the sources listed on the packages page. These are content distribution, not editorial endorsements. If you want a more tailored approach, such as outreach to specific publishers, request a free consultation and we will tell you what we can and cannot do.

For a hands-off option, see managed link building. For publicity-led campaigns, see digital PR link building.