Digital PR

Digital PR and Link Building Services for Businesses

See how relevant content, publisher relationships and story-led outreach can support brand visibility and link acquisition, and how it compares with other approaches.

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Overview

What Is Digital PR Link Building?

Digital PR borrows from traditional public relations: find a story, share it with the people who cover your topic and let their audience see it. When the resulting coverage links back to your site, you gain both visibility and a link.

The links tend to be fewer than in volume-based approaches but sit in real articles for real readers. It is one of several strategies in our guide to getting backlinks.

Ingredients

What Makes a Digital PR Campaign Work

A real story

Original data, an expert opinion, a timely angle or a useful resource that a publisher would want to share.

The right publishers

Outlets whose readers care about your topic, rather than any site that will accept a pitch.

Relevant content

Supporting pages on your site so that coverage has somewhere useful to link.

Patience

Coverage depends on editorial interest and timing, so results are uncertain and often slow.

Brand and SEO

Brand Visibility and Link Acquisition Together

Coverage can introduce your brand to new audiences even where a link is not included, or where a link is nofollow. Treat links as one benefit among several, not the only measure of success.

Keep expectations realistic: authority scores are third-party estimates, and a link from a recognisable outlet does not guarantee a ranking change.

Combining approaches

Where Digital PR Fits in a Wider Plan

Most businesses benefit from combining a steady base of managed placements, such as our backlink packages, with occasional story-led outreach. See managed link building for how the steady part works.

Agencies that want PR-style work for clients can ask about white label services. To discuss what fits your site, request a free consultation.

FAQ

Digital PR FAQs

What is digital PR link building?

Creating newsworthy or genuinely useful content and sharing it with journalists and publishers, so that coverage and links follow from a story worth telling.

How is it different from buying backlinks?

Digital PR aims to earn coverage because publishers find the story relevant. Purchased placements involve payment and should be identified as such. See editorial link building.

Does LINK-BACK.com run press campaigns?

Our standard packages include press release distribution as one of the listed sources, which is not the same as a full digital PR campaign. If you want something more tailored, contact us and we will say plainly what we can offer.